WEIGHT MANAGEMENT: Hot Claims to Cool Substantiation

摘要

The proliferation of weight-loss products continues, as each new national health report further attests to the mounting weight problems in the U.S. As the demand from consumers for weight-loss products to combat weight issues rapidly increases, the promotion of weight-loss products has spread to include a wide range of food and beverage products—an area that has been heavily trodden by the dietary supplement industry. Industry companies are studying new ingredients and combinations of ingredients, as well as devising innovative methods for achieving weight loss, to meet this growing demand. Recently, this research and development has led to an increase in weight-loss claims emphasizing satiety and appetite suppression, as opposed to the historical fat-burning claims. As these novel methods are explored and utilized, companies must remember that proper substantiation is essential for each of their weight-loss claims.