Innovative Beverages Find Success

摘要

The nature of competition in the global market varies for soft drinks and hot drinks. This difference in competition drives a very different pace of innovation for the two categories. Over the past five years, from 2005-2010, on a global basis, the nominal value of both soft drinks and hot drinks in retail grew at about the same rate—a compound annual growth rate of 7％ for soft drinks and 8％ for hot drinks. However, since soft drinks generate more value than hot drinks, over this same timeframe, soft drinks' value grew by $130 billion, while hot drinks grew by about one quarter this amount.