Global Trends

摘要

Reformulating children's products to attract the adult market is not a new tactic. Not too long ago, Jelly Bean introduced its line of Jelly Belly Cocktail Classics, with flavors such as Mojito, Pomegranate Cosmo and Margarita. While that particular move created some controversy, a few beverage marketers have taken a similar strategy to attract adults by creating upscale versions of another classic product for children...chocolate milk. SIG Combibloc, an international supplier of carton packaging and filling machines, has reported companies are luring the elderly and "best agers" (a market segment defined by Wikipedia's German version as "mature consumers or those over 50") by increasing the cocoa content and using creative flavors equal to premium chocolate bars.