News Bites: Applebee's New Appetizer 'Platform'

摘要

Applebee's grill and bar, Kansas City, Mo., launched what it says is a "new platform" of appetizers with bold flavors and premium ingredients-all served in a variety of sizes and combinations to serve any appetite or table dynamic. The new line includes Bar Snacks, Share-ables and Pub Plates in sizes fit for snack-ing, appetizer sharing or as individual entrees. A new "Build Your Sampler" enables guests to customize plates and platters by mixing and matching any combination of items to fit their table's desire for a variety of flavors and portion sizes. "We've taken classic bar-and-grill favorites and elevated them with premium ingredients and on-trend flavors guests love," says Darin Dugan, senior vice president of culinary and marketing. "And we offer them in a variety of portion sizes and combinations that provide guests with an unprecedented ability to customize and personalize their experience."