"IF YOU BUILD IT. he will come" from the movie "Field of Dreams" alludes to the fact that dreams can come true if you believe and act accordingly. Meal and entree makers have proven that this movie line rings true. Instead of giving up on once moribund sectors like frozen meals and entrees, industry innovators have built their own "Field of Dreams" in the form of better, cleaner products. And for the first time in nearly a generation, consumers have responded. According to Acosta, 26% of all American grocery shoppers now say they are shopping the frozen food aisle more often. 43% of millennials say they are buying more frozen food items.
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