Americans want their red meat, especially their beef, to be fresh, as well as juicy, tender and flavorful. And they want beef to look cherry red in the meat case. Woe betide if a cut shows any kind of discoloration, even though there might be nothing wrong with it. It's no surprise then that frozen beef has had little or no sales success in grocery stores. The few frozen items that can be found are often specialty imported cuts. Even frozen ground beef, which would seem to be the beef item most suited to freezing, is hard to find.
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