Breaking with convention

摘要

This is the era of breaking with convention. Look at the incumbentsitting in the White House defying the law of gravity!In a surreal way, are we now living close to the fictional storiesdepicted in the movie Contagion or in Stephen King’s gripping book, TheStand? The Pandemic is a catalyst to breaking the old rules,conventional wisdom is frequently out the door.Many more of us now shop online and the smartphone has emergedas the main device by which we achieve this. Despite many of us being inlockdown or furloughed at home, smartphone use has risen, withspecialist apps for shopping being a main driver of the trend. Willravaged high streets and shopping centres ever see a return tonormality? Chances are it will be a new normal not the normal of old.