All throughout the year, new products filter into the performance aftermarket in dribs and drabs, but it is the annual SEMA show in Las Vegas every November where most companies plan to make their biggest product announcements. For anyone in the speed shop or mailorder parts business, SEMA is the Mecca where the coolest stuff can be found—much of it for the first time anywhere. Unfortunately, the annual SEMA show is a trade-only deal; interested parties not directly involved in the business must live the SEMA experience vicariously through various media outlets such as PHR. (We posted our SEMA highlights live on our Facebook and YouTube pages back in November, plus we set up a huge SEMA highlights photo gallery on PopularHotRodding.com that you'll want to check out.)
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