Every reviewer operates from a vantage point, and it flavours how a book is read and interpreted, in this case as a geography academic with extensive polar experience, lecturing in tourism management since 1996. Prospects for polar tourism makes a significant contribution to the literature and contains stimulating ideas and insights. It is a call to action and, if read by the people who most need to read it, has the potential to make a difference. This interesting book is the second edited collection on polar tourism issues. The first appeared in 1995 and was edited by Hall and Johnston, the former of whom provides the foreword. Coincidentally, they both have 17 chapters, although unlike the other, this book is divided into four parts, headed 'Tourism and the polar environment,' 'Economic roles of polar tourism,' 'Developments in Antarctic tourism,' and 'Managing the new realities.'
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