The arrival of multiple next-generation direct-toconsumer(D2C) streaming services and a globalpandemic have pushed online video to the coreof the global TV and video sector. In particular, 2020was characterized by significant spikes in subscriberacquisition for most SVOD services; at the same time,household usage of free and ad-funded streamingservices (FVOD/AVOD) also increased notably.In its second decade, online video continues togrow at a remarkable pace and will continue to doso. Total revenue across all models—transaction,subscription, and ad-funded—will grow by over 55%between 2021 and 2025, from $195 billion in totalrevenue in 2021 to $302 billion in 2025. During the2010s, SVOD grew faster than AVOD. Yet, ad-fundedonline video has always been dominant: at the startof the 2010s, AVOD generated 76% of total onlinevideo revenue. But over the last 10 years, the successof SVOD has diminished the share of AVOD—in2021, AVOD generated just 53% of total online videorevenue. Now, as SVOD matures in the 2020s, AVODis expected to increase in importance yet again.
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