The past year has been an exciting time of change and momentum at PCI. Having celebrated our 50th anniversary as an industry in 2004, we take a renewed vigor in forging into the next 50 years. One of the cornerstones of this effort is our industry-branding program, which began its rollout at the PCI Convention last October. To many, "branding" means developing a logo for the company letterhead; our branding program is much broader than that. The culmination of a year's worth of research and creative development, this strategic process is designed to grow market share for PCI members by more effectively influencing decision-makers in the construction field.
展开▼
