Retailers will need to prioritize automation that creates positive consumer experiences rather than as a cost saving exercise, according to new research from the Capgemini Research Institute. The report, "Smart Stores - Rebooting the retail store through in-store automation," which surveyed over 5,000 consumers and 500 retail executives across North America, Europe and Asia, found that a majority (59%) of consumers who have previously visited stores with automation said they would be willing to shift their in-store purchases from a retailer without automation technologies, to one that offers them, rising to 67% for 22-36 year-olds. Most consumers believe automation can help to solve pain points they experience in-store including long checkout queues (66%), difficulty in locating products (60%), and products being out of stock (56%).
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