In today's day and age, industries are betting on innovation to progress and the supply chain function is not behind the curve. With fast evolving market trends and emerging new demands from consumers, supply chain needs to be well organised and optimised to keep up with these developments. Imagine an e-commerce player receiving millions of orders every day and then dispatching them within one single day! In order to meet these sheer volumes of orders, supply chain becomes a highly critical function across for such companies. India's retail market is expected to increase by 60 per cent to reach US$ 1.3 trillion by 2020. The phenomenal growth of e-commerce in a relatively short span of time and the rapidly evolving consumption patterns for consumer goods present a wide range of distribution challenges. There is stiff competition among players, more so, with the rise of new delivery patterns such as same day deliveries. With the advent of online shopping and the market expected to cross US$170 billion by FY30, consumers today are looking for a more omni-channel experience. Furthermore, the implementation of GST has propelled consolidation of warehouses at one given location, which will make the task to manage the soaring volumes and demands a massive one. These factors have propelled supply chain companies to move beyond traditional systems to meet these challenges.
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