Indian fashion retail market is set to grow to US $115 billion by 2027. However, understanding customers' ever-changing demands and to speed up time to market have been arduous tasks even for a big apparel retailer, but the situation is taking a positive turn due to rise in technology use in fashion retail. Year 2019 proved to be a significantly good year when apparel retailers in India tried their hands out in 4.0 technologies to pace up with the rapidly changing retail landscape. Use of Artificial Intelligence (AI), Machine Learning (ML) and data analytics has increased which are being used in functions like 'Buy Online, Pickup in Store'(BOPIS), Click & Collect, Self-Kiosk. Exciting in-store experiences, combating online shopping challenges, personalized shopping experience and better data-driven decisions are some of the benefits that the retailers have been able to deliver with the help of these technologies.
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