Manage Your Online Ads

摘要

Advertisements allow enterprises to reach their prospective customers, therefore managing ads and making sure that the right ad is displayed on the right website holds importance . OpenAds (free and Open Source ad server) offers a perfect solution for the aforementioned. In this article we show you how this Ad server can help you manage your ads easily. A look at three terms you would need to get familiarized with before we proceed: 1. Publisher: A publisher is one who owns a website on which the ads are displayed. The work of the publisher is to specify an ad area on the website. 2. Advertiser: An advertiser owns the ads to be displayed on the publisher's website. To start your ad server you need at least one advertiser. 3. Campaign: It is owned by advertisers and consists of set of banners which will be displayed on the publisher's website. Using this, the advetiser can set the frequency of ad delivery, priority setting, and limitation of the ads being displayed.