Social Media: The New-Age Quintessence of Customer Satisfaction

摘要

Against the competitive backdrop of modern market, customer satisfaction is reaching new heights with escalating business strategies always ready to offer more. What consumer wants today is more than just products, what they want now is the 'feel' that the service is completely oriented towards them. Businesses, on the other hand, in their attempts to offer this 'feel'; are aggressively devising new ways to engage their customers. The return however, is massive; gaining good brand loyalty that ensures whatever the consumer spends on their necessities is siphoned to the enterprise. Technically, the concept is termed as 360-Degree view of a customer. It is the phenomenal technique employed by businesses to crater the requirements for successful marketing, surrounding the consumer. Herein, substantiates the need of Social Media as a crucial aspect of modern business. As social media has metamorphosed as the lifeline of internet presence and easy connectivity for the present society, they are being leveraged as the most amicable avenue to reach targeted customers. Utilizing these popular channels businesses are enhancing customer experience by folds connecting directly to them.