The Ritz-Carlton Yacht Collection: on choosing a shipyard new to cruise

摘要

The Ritz-Carlton Yacht Collection stands out for a number of reasons -having a famous hotel brand behind it to choosing a shipyard that has never built a cruise ship before. Indeed, its chief executive Douglas Prothero told a press conference at Seatrade Cruise Global 2018 "What differentiates us is the Ritz-Carlton brand." Indeed, the backing of this brand was essential for company to launch itself in the cruise industry. "From a business perspective, the entry to cruise is very difficult to break through." He speaks from experience - he spent part of his career in maritime finance specialising in cruise ships and "without a brand it is virtually impossible".