Godiva goes green while printing gold

摘要

The gold Godiva box is recognized worldwide as the symbol for the premium chocolates inside. Recently, the chocolatier trimmed more than 30% from the cost of printing wraps and gift boxes by changing from an imported specialty paper to printing with MiraFoil~® metallic coating from Henkel Corp..rn"Godiva asked us to match a specialty paper from Europe that was very, very expensive," said John Giusto, senior vice president of manufacturing at Curtis Packaging. "Their primary motivation was cost. The specialty material was at least twice the cost of alternatives. It was a gravure process that used expensive additives and materials from an exclusive supplier to achieve the gold color Godiva wanted."