Open Innovation for packaging: A must do

摘要

Do you think you're smart enough to go it alone? Think again. In a _ global economy, you need all the help you can get to stay ahead of the competition. We've all heard that 80 to 85% of new products fail, so it should be pretty obvious that new and improved methods are needed to enhance our success rate.rnHow are leading organizations like Procter & Gamble and Kraft improving the odds? Both organizations have created new innovation models. At P&G it's called "Connect and Develop," and at Kraft it's "Innovate with Kraft." In both cases, the goal is collaboration with outside entities. Neither organization has lost focus on consumer behavior. And both firms continue to emphasize a holistic product-development plan and brand strategy linking all consumer connection points-even packaging. What's new is that now, on top of these bedrock principles of innovation, both firms have come to embrace a philosophy known as Open Innovation.