Designing a "sustainable" package is daunting, say those leading the industry's so-called "green" movement. The challenge is enormously complex, and it is tempting to take shortcuts. If hasty decisions are made, important andrncostly decisions can be finalized without weighing each factor involved in creating a package to meet a host of different needs. On one hand, the package has to function as an effective sales tool to meet business objectives. Yet, the materials used must be suitable either for reuse or being returned naturally to the earth.rnShelf Impact! consulted a variety of packaging professionals and also sat in on conference presentations to assemble best practices for where and how to begin an effort toward developing sustainable package design. The following five ideas will help give your creative team direction.
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