If, like most packaging professionals, you're tired of hearing that packaging can only have a deleterious effect on society, you gotta meet Greg Stromberg. A 40-year packaging professional originally in the can business and now a national accounts sales director at ink supplierrnINX, Stromberg has found a remarkable way to marshal the forces of packaging for good.rnTwo years ago it came to Stromberg's attention that almost one-fifth of the world's population is without safe drinking water. So he decided the packaging community could play a quiet but meaningful role in addressing this crisis. The organization he launched, CannedWater4kids, operates on a shoestring budget out of Stromberg's home office. It has sold more than 200,000 cans of water via the Internet, most of them to destinations in the U.S. But the proceeds don't stay in the U.S. They go to organizations that drill wells in Africa, build water purification plants in Central America, or otherwise bring safe drinking water to those who need it.
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