Spanish dairy debuts first aseptic 'carton bottle'

摘要

Corporacion Alimentaria Pensanta S.A. (CAPSA) is the largest dairy in Spain and is ranked number three on the Reputation Institute's list of Spanish companies with the best reputa tions. Its products are market leaders in the milk, cream, and butter categories, netting the company €9.8 million in profits 2011. One of the keys to its success, explains Manuel Reinierio, head of CAPSA communications, is its focus on systematized innovation. "Brand innovation is the path for our growth," he says.