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Matte/gloss combination enhances shelf presence for Lindt

机译:亚光/光泽度组合增强了Lindt的储物架

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A move from a paper/film square-bottom bag to an all-film stand-up pouch with matte and glossy graphics took Lindt & Sprungli's Lindor 198-g Assorted Chocolates package from staid to stunning, and earned converter American Packaging Corp. (www.ampkcorp.com) a Gold Award for Printing Achievement from the FPA. "Lindt wanted to upgrade the look of the current package to incorporate a more upscale appearance, and wanted a combination of a matte/gloss look, so the key product shot could be glossy, surrounded by a matte effect for increased shelf appeal," explains APC business development manager Natalie Jimenez.
机译:从纸/膜方形底袋到具有哑光和光面图形的全膜立式包装袋的转变,使Lindt&Sprungli的Lindor 198-g什锦巧克力包装从稳定变为惊人,并赢得了美国包装公司的转换。 (.ampkcorp.com)获得FPA的印刷成就金奖。 “ Lindt希望升级当前包装的外观,使其具有更高档次的外观,并希望结合使用哑光/亮光外观,这样关键产品的拍摄就可以有光泽,并带有哑光效果,以增加货架吸引力。” APC业务开发经理Natalie Jimenez。

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