Entrepreneur Anita Redd has found a successful niche in the skincare business by introducing products and packaging born of necessity. The Anita's Balm product, launched in 2011 to sooth and prevent dry skin resulting from eczema, was originally formulated by Redd in her kitchen as a natural remedy to ease the suffering of her son, born with a severe case of eczema. Today, Anita's Balm, Inc., of Lawrenceville, GA, offers a number of products, including hair, lip, and eye balm, along with its original skincare formulation. In 2013, when Redd learned the packaging for her roll-on balm would no longer be available, she again took matters into her own hands, researching and designing a new container that met her aesthetic requirements while using a more sustainable packaging material. In December of that year, Anita's Balm launched its roll-on product in a 1-oz compostable twist-up container in the shape of a tiny amphora jar that is manufactured by Redd and her husband using a 3D printer and polylactic acid resin.
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