Craft-beer carrier with retractable handle is portable, stackable

摘要

A new beer carton with a retractable handle has proved a clever and cost-effective solution for craft brewer West Shefford Brewing Co. of Bromont, Quebec, in marketing its three canned beer varieties. In 2014, the company was looking for a convenient way to create six-packs but was reluctant to invest in plastic ring-carrier application equipment. A traditional beer bottle carrier was not an option either, as its fixed handle would prevent stacking on pallets and at retail. To develop a custom solution, West Shefford turned to paper-based packaging supplier Paperworks Industries.