Years ago, fledgling cannabis brands could be forgiven any slow progress in brand evolution, conservative takes at branding via packaging, and lack of a consistent, universal message. After all, consider the sheer number of hoops that package designers needed to jump through (and still do), and the disparate nature of those legal hoops from state to state. Also, it wasn't so long ago that there were comparatively few pack formats that could do all the required heavy lifting of child resistance (CR), explicit THC and CBD content designations, ergonomics for older or disabled users, and track and trace coding to fit disparate, fragmented markets. And that's not to mention the more typical food-grade barrier layer and puncture resistance functional needs that any type of gummy or chocolate bar packaging might require.
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