End-of-the-line is the term describing the operations by which loads are unitized. For the vast majority of packaged goods, those operations involve stretch wrapping. End-of-the-line, however, is a misnomer. That's because subsequent factors impact whether those loads remain unitized. Although the role of stretch wrapping is universally understood, less understood is how to systematically leverage it for competitive advantage. The key concept is load containment.
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