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CPGs, OEMs seek a more perfect union

机译:CPG,OEM寻求更完美的结合

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摘要

As the core consumer base shifts from baby boomers to millennials, CPGs are having to address to ever-changing demands, while speeding their time to market and expanding their product ranges. But agile, nimble, and ready to compete faster than ever before wasn't what large CPGs were built to be, according to Robert Champion, group engineering manager—packaging equipment, Nestle USA. Regardless, they have to adapt quickly, and they are relying on their OEM partners to assist them in creating more flexible equipment that can accommodate multiple products, grappling with e-commerce challenges and, ultimately, speeding the time to market.
机译:随着核心消费者群从婴儿潮一代过渡到千禧一代,CPG必须满足不断变化的需求,同时加快产品上市时间并扩大产品范围。雀巢美国公司包装设备集团工程经理罗伯特·冠军(Robert Champion)表示,但敏捷,敏捷,随时准备比以往任何时候都更快地竞争,并不是要建造大型CPG。无论如何,他们都必须迅速适应,并且依靠OEM合作伙伴来帮助他们创建更灵活的设备,以容纳多种产品,应对电子商务的挑战,并最终缩短产品上市时间。

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  • 来源
    《Packaging world》 |2019年第1期|130-130132134|共3页
  • 作者

    Natalie Craig;

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  • 正文语种 eng
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