Mineral water is huge business in SA - with figures from research house, The Nielsen Company, showing the annual value of the market as at March 2008 was Rl,03 billion, with an average 18 million bottles of mineral water sold each month. Differentiating a bottle of mineral water in this fiercely-contested arena is a tall ask. Yet Virgin Active SA has managed to do exactly that with the launch of Labelzine, a product that boasts an innovative labelling technology that allows a removable 'magazine' to be contained within the label. Based on an Australian idea, On Product Publishing (OPP) allows publishing on a grocery product, with clients able to apply their own mini-magazine to any consumer goods where the label will fit. The concept works on most items, including pizza boxes, wine bottles, tins, drinks and foodstuffs.
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机译：矿泉水在南非是一项巨大的业务-研究机构尼尔森公司（Nielsen Company）的数据显示，截至2008年3月，该市场的年价值为Rl0.3亿3千万，平均每月售出1800万瓶矿泉水。在这个激烈竞争的竞技场上区分一瓶矿泉水是一个高要求。然而，Virgin Active SA通过推出Labelzine做到了这一点，Labelzine具有创新的标签技术，可以在标签中包含可移动的“杂志”。基于澳大利亚的想法，On Product Publishing（OPP）允许在杂货产品上进行发布，客户可以将自己的迷你杂志应用于任何适合该标签的消费品。这个概念适用于大多数物品，包括比萨盒，酒瓶，罐头，饮料和食品。
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