Fragrance with a zip closure

摘要

The globally-popular denim-and-fashion brand Diesel is launching its new fragrance experience for men and women in stylishly clothed flacons. Gerresheimer displayed the energy-packed perfume duo at Cosmopack in Bologna last month.rnThe shallow flacon shape in retro style is almost the same for male and female Diesel aficionados. With casually-sloping shoulders falling from the neck over the beautifully-rounded body to the narrow base, it feels good in the hand in either the 50mm or 75mm form. How, despite a high level of co-ordination, two completely individual, gender-specific perfume personalities can be created - is strikingly revealed by the Diesel design:rnThe masculine flacon is packaged from the neck down in the rustic used look of a tightly-laced, leather-like vintage bag. In principle, the flacon could keep this on of course -were it not for the zip closure fitted with extra-rough stitches on one side - perfectly matching the spray head in old brass. The zip option creates an irresistible urge to undress the flacon and reveal what is hidden underneath: pure crystal-clear glass with plastic letters in a textured relief on the front of the brand and its fragrance.