Ink onto polypropylene film to produce embossed effect

摘要

Anew concept for cost-effective packaging could see confectioners switching from standard filmic overwrap for carton boxes to using a new ink developed by US firm Sun Chemical, reports confectionerynews.com.rnThe innovation - applied with an engraved gravure cylinder designed by the UK's Keating Specialist Cylinders - prints ink onto polypropylene film and produces an embossed effect.rn"This approach also gives brand owners more flexibility to run short-term promotions or seasonal themes using standard packaging, while saving costs on redesigns and wastage,' claims the US ink firm.rnThe two companies developed a technology that engraves cells that are considerably deeper' than those found on traditional gravure cylinders, while maintaining a shallow gradient.