Coley Porter Bell wins Apex's first design award

摘要

Local design agency, Coley Porter Bell (CPB), took home a silver medal for its Fairview cheese packaging redesign in the launch category at the recent Advertising Performance Excellence (Apex) awards. The award, traditionally given to advertising agencies, was presented for the first time to a design agency. Paarl Litho Printers did the packaging.rnIn the 12 months following the relaunch with the new design, without any price reduction, value sales rose by 31,9% and 32,4% respectively, exceeding the growth target of 25%.