Save Food conference gives usa lesson in howto put industry's PR on thefrontfoot

摘要

I witnessed an extraordinary thing at Interpack. There, halfway through the first morning of the Save Food conference, was a genuine media scrum. Journalists from TV, newspapers and radio stations werephysicallyjostling to get their microphones, cameras and dictaphones as close to the speakers as possible. It was nothing like the usual packaging press events, where we journos ask (mostly) polite questions about whatever innovation is being presented. The hacks at Save Food were battling to get their story not from packaging's leaders, but from the likes of German minister for food, agriculture andconsumerprotectionllseAigner andModibo Traore, who is assistant director-general for agriculture at the UnitedNations' Food and Agriculture Organisation.