Wait rose launches 'vibrant' Love Life

摘要

Waitrose has returned to brighter colours with packaging for a new range of health foods designed by Pearl fisher. The Love Life range incorporates more than 270 products and is Waitrose's biggest own-brand launch since the successful Essential Waitrose. It was due to launch as Packaging News went to press. The supermarket said the packaging design is a departure as it incorporates vibrant primary colours "to symbolise that more colour in the diet means more variety and thus more nutrition".