CASE STUDY PACKAGING FOR THE WORST- CASE SCENARIO

摘要

Import volumes of raw materials are up by almost 20% this year as a consequence of the twin natural disasters of the tsunami and earthquake that rocked the country in March 2011 and wiped over $300bn off the Japanese economy. In terms of packaging manufacture, this resulted in a 20% loss of all paper and board and 15% of printing capacity respectively; the destruction of four ethylene crackers; and the entire hot-melt glue industry.