Philip Morris unveils new soft touch Marlboro pack

摘要

Tobacco giant Philip Morris has unveiled new packaging designs for Marlboro cigarettes. Marlboro Red, Gold, Silver Blue, Ice Blast and White Menthol will all be introduced this month, featuring the Marlboro logo blind embossed on the flip-top opening. The Marlboro logo no longer appears on-pack in black, featuring instead on white reversed out of red on the lid, in red on the bottom and also on the flip-top. These packaging and product design upgrades reflect the evolution of the brand over its 90 year history, said Marlboro.