Windowed gift-packs lift spirits

摘要

E. & J. Gallo Winery unveils holiday gift cartons showcasing bottles of brandy and liqueur with large film windows to make spirits bright for consumers. Intricately designed graphics and ample product visibility aim to attract loyal buyers and lure new ones. Gifts are a physical expression of our feelings for others, and today consumers put more effort than ever into finding just the right gift for that special someone. They also expend an equal amount of effort in the packaging of those gifts for maximum effect. That's why E. &J. Gallo Winery, Modesto, CA, is now showcasing bottles of its distilled spirits in what it's calling "Big Window" gift packaging. Designed for the 2005 holidays, the entire package, except for a large, clear-film window on the front, is made of paperboard, though what looks amazingly like a silk liner inside is actually trompe l'oeil printed graphics. Atlantic Packaging Group (www.atlanticpackaginggroup.com), a specialty packaging converter, was recommended to E. & J. Gallo for its expertise in designing and producing windowed packages—just what the winery was looking for.