Trading in its imported glass bottle for a more sustainable and consumer-friendly option, the Old Spice fragrance line now is housed in a three sizes of shatter-resistant polyethylene terephthalate (PET) bottles: a 3.86-in. container holding 2.5 oz of cologne, a 4.587-in. container in 4.25 oz of after-shave, and 5.47-in. container holding 6.37 oz of after-shave. The Procter & Gamble Co. (P&G), Cincinnati, began shipping orders to stores throughout North and Latin America in February. What the company kept the same was the well-recognized look of the Old Spice bottle, which has been the same since the company first bought the scent from Shulton Co. in June 1990 and serves as a style mark for the fragrance's well-established customer base. P&G fills 6 million bottles a year with Old Spice, and this high-volume production was achieved despite supply-chain challenges associated with its imported glass bottle.
展开▼
