Cube crushes competition

摘要

Headquartered in Delano, CA, Pandol Bros. Inc. has been growing and packing fresh produce within the San Joaquin Valley for more than 70 years. Most recently, the company is seeing increased demand for rigid packaging of its flagship produce product-grapes. To meet this demand, Pandol Bros, debuted a rigid, functional package that aims to change not only the way its grapes are contained and marketed, but the entire produce category.rn"The overall goal is to deliver something that really furthered the category," says Tristan Kieva. director of business development and marketing at Pandol Bros Inc. "The grape category is a very strong category in the produce department, but in terms of innovation-there really hasn't been anything truly revolutionary introduced in this category for many years."