Vineyard expands its offering with everyday varietals

摘要

The latest packaging designs for Santa Barbara's Grassini Family Vineyards are an extension of the vineyard's first phase of brand revitalization released in 2011. Grassini saw an opportunity to expand its premium wine offering by introducing a series of everyday varietals. The winery gave Duffy & Partners a clear challenge: Craft an expression of the family that embraces its ancestry, positions the vineyard for growth and differentiates the product line from among a sea of competitors.