Not your baby's wipes

摘要

Launched last year in North America, the new Huggies Designer Tubs for baby wipes come in multiple designs and sleek packaging that makes it a fun, effortless way for consumers to step up their home's decor and show off their personal style-all while staying clean in the process. "The Huggies Wipes Designer Tub is special in that it is not just another baby product invading the home. The majority of wipes and other baby care items focus on babyish designs, while this tub is different," says Keegan Coulter, senior brand manager for Huggies Baby Wipes in North America, at brand owner Kimberly-Clark. "It is inspired by home decor trends, with soft, non-skid material around the edges to help with stability, discrete side-loading wipe refill feature and minimal branding. There is nothing quite like it on the market today-a tub with sleek, innovative structure and trend-driven patterns that helps Mom clean every-day messes in style."