Dressing up celebrity alcohol packaging in style

摘要

A few months ago, megastars Brad Pitt and Angelina Jolie added another accolade to their long list of joint accomplishments. No, they didn't become parents for the umpteenth time-they won "Best Rose in the World" in Wine Spectators Top 100 Wines of the Year issue. You heard me right; Brangelina is now a premiere winemaker, which is further proof that alcohol is the new perfume, with more celebrities opting to lend their personas to spirits than scents. Stars such as George Clooney, Justin Timberlake and Sofia Coppola also are lending their names (and possibly, expertise) to wine and liquor brands, making the local wine store shelf resemble an issue of US Weekly. So how do these stars-who have an army of publicists and Tweeters shaping their public personas-protect their images when it comes to the packaging and marketing of their liquor brands?