Brands can establish and reassure consumers of quality and authenticity with labeling emphasizing history and origins. Products that can be traced back to the source re-establish credibility in a market with recalls and an oversaturation of competing products. Advertised provenance allows manufacturers to convey pride and authenticity in proprietary brands, in turn allowing consumers to connect with the brand's heritage. Nostalgic packaging also can be leveraged to instill similar values and display a company's longstanding history in an industry.
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