Establishing Identity

摘要

Imagine this: You're driving through your hometown and passing the neighborhood McDonald's. But something's different. Those golden arches have been replaced with a giant Helvetica-style M. There's no doubt you'd notice the change, and you'd most likely want to know what in the world was going on. Branding takes many forms and in the highly competitive retail world, is essential to bringing in revenue and establishing your place in the market. With customers spending mere seconds glancing at an item, how do you convince them to take your product to the cash register? Do you ingrain an iconic image in their mind, the way McDonald's has? Do you grab them with flashy colors? Do you use sharp photography?