Delivering efficiency and quality in packaging graphics has been a challenge for decades. Until recently, printers have been conditioned to choose one or the other. All packages and labels used to be printed with custom spot colors. Each brand color was reproduced with custom mixed ink sets and printed on separate decks of the press. In the 1960s and 1970s, four-color CMYK process printing was used for images - but not for vector elements or brand colors. People thought: "If we can print images with four-color CMYK, why can't we print brand colors the same way?" The entire value chain - from brand owner through converter - is aware of the inefficiencies of the custom spot color workflow. Consumer product companies have continued to seek ways to reduce costs throughout the supply chain. Advancements in digital prepress, digital plates and conventional and digital presses, along with software to manage the process, have made stable process color printing a production reality.
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