EXPANDED-GAMUT PRINTING: AND ITS IMPACT ON EFFICIENT BRAND COLOR REPRODUCTION

摘要

We're all aware that color is one of the most important factors for brand identity and brand recognition. In order to gain notice and consideration at the point of purchase, brand owners must stand out in the clutter of competing products and brand messages. Not only must a package stand out from the crowd, but research shows that if the brand has a large, loyal customer base, large changes in the packaging design and color may reduce brand recognition and confuse existing customers.