Achieving Communication Clarity

摘要

As any printer can attest, somewhere along the line in the development of a new project, changes will be made. To work through those changes, it is crucial for the brand owner, designer and printer to engage in regular and healthy communication. If and when something doesn't go according to plan or the brand owner wants a last minute design change, are you prepared with open lines of communication to facilitate changes that can be turned around as efficiently and timely as possible? For many printers, it may seem they are usually the last to know about design changes, especially when they are looped into a project after all of the designs have already been finalized. When printers are brought into the process as early as possible, open and transparent communication can make or break a job. However, sometimes circumstances that are out of any one party's control can impede a project from going smoothly, making preparation key.