Digital Printing Brings the Human Touch to Hospitals

摘要

As a longtime innovator in the world of digital printing and connected packaging, Rafi Albo has been at the helm of numerous creative initiatives. But, he says, it's not every day that an opportunity to use digital print to improve human well-being presents itself. That's what happened however, when Albo founded Faces Behind Masks, a nonprofit organization that connects digital printing companies with hospitals, providing medical professionals with highly-visible stickers complete with an image of their face, that they can adhere to their personal protective equipment (PPE) while at work. With the COVID-19 pandemic still wreaking havoc around the world, doctors, nurses, and other medical professionals have had to keep their faces hidden behind masks while on the job, limiting the personal touch that's so needed in health care. While a stay in the hospital can be an anxious experience, not having the ability to see a caretaker's face can add further to the patient's stress. "With these big 8x6" stickers, the patient smiles because they can see who they are talking to," Albo says.