The international takeoff of new products: The role of economics, culture, and country innovativeness

摘要

In this study, the authors focus on the variation in time-to-takeoff of new consumer durables across some European countries. Besides country-specific differences, the study also examines how underlying economic and cultural characteristics explain the variation in time-to-takeoff across countries. The authors use a parametric hazard model and lay down some research hypotheses. The results show that sale of most new products display a distinct takeoff in various European countries. The time-to-takeoff varies substantially across countries and categories. Culture partially explains intercountry differences in time-to-takeoff. While economic factors individually affect the probability of takeoff in the expected direction, their effects are neither strong nor robust to model specification.