Getting Started With Google Analytics

摘要

Web managers are convinced that they know their sites pretty well. We spend so much time engaged with them, some of us even dream—or have nightmares—about them. In our overworked and underfunded library reality, it's convenient to take that site knowledge for granted, to assume you know all you need to know. But, you don't. I don't. None of us, save for those enviably flush web giants out there, know all we can know about how users interact with our site. With a toolbox that includes eyetracking, usability studies, surveys, questionnaires, A/B testing, and many others, there's no limit to the amount of data we can collect. No limit, that is, save for the aforementioned "overworked and underfunded." Not analyzing your site is easy. With so many ways to collect and analyze data, it's also easy to throw up your hands at the overwhelming idea of it all. Where to begin? How about at the beginning. Let's call it getting started with Google Analytics (GA).